What is Land The Deal??
Land the Deal was created to help you understand the process behind paid collaborations with brands. Designed to eliminate the guess work from finding the influencer networks that will actually pay your rates, this course will help you draft emails that will resonate with potential brand partners and provide proven tips to help you create the content that will keep them coming back for more.
After starting my blog as a hobby in 2014, I shifted its focus from personal to professional and landed a paid deal with a major hotel chain that lasted two years. Since then, I have fine-tuned my strategies, and I am sharing the secrets that have resulted in my more than 80 paid campaigns with major brands including Pantene, Chase Bank, Olay, Alaska Airlines, and many others.
This course will walk you through the step-by-step process of applying for sponsored campaigns on influencer platforms. It will guide you through negotiation procedures to help you earn more money for your collaborations and create content that resonates with both brands and your followers.
- Fundamentals of Sponsored Campaigns
- How to create value for your readers and keep your sponsors happy
- Pitching to Brands
- What to include in your emails and what to avoid
- Working with Influencer Networks and Agencies
- My recommendations of the best platforms to work with and why
- Establishing Relationships with PR Companies
- How to deepen your relationship with brands and find new potential partners
- The Art of Negotiating
- How to get paid what you are worth
- Post Campaign Wrap-Up
- What to do when the campaign is over to ensure future deals
- Plus, Bonus Templates and Worksheets